OneWest Bank-LOCALS ONLY

OneWest Bank was looking for a change. They wanted a new look that broke away from the usual “bank look” and would appeal to a new generation of customers. Since OneWest is a neighborhood bank, we decided to build that neighborhood. Using original illustrations, we created a OneWest world filled with a cast of thousands.

Posters

We launched the bank’s new look with a series of in-branch posters.

Digital

Our characters were a perfect match for banner ads, websites and ATM screens.

PRINT

In order to communicate the idea that OneWest was a friendly member of the community, we created a series of print ads focusing on seasonal events.

Faces

We needed a fun way to announce the new look at the OneWest board meeting. So we had our illustrator create masks for the OWB leadership team to wear into the conference room.